Not a Diet Book: Take Control. Gain Confidence. Change Your Life.

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Self-confessed disruptor of a billion-dollar diet industry, James is armed with every tool you’ll ever need to achieve incredible results from dieting, training, and staying in shape to identifying the fads, phonies and nonsense that get in the way of genuinely lasting progress. It was one of two hardbacks in the Most-Sold: Fiction list, the other being Charlie Mackesy's The Boy, The Mole, The Fox and The Horse (Ebury).

Only you can take the reins of your own life and choose to make a change, but with invaluable experience, a hunger for genuine happiness, and a drive to be the kind of coach he needed when his life was broken, James can give you the tools to do it.to learn what your daily energy expenditure and calorie needs look like, and then work with those numbers to create a sensible, reasonable deficit that will result in losing fat. I’ve got a lot to digest from this book, but one key thing for sure is the power of NEAT and you’ll bet I’ll be standing up a lot more on the tube going forward and allowing myself those sweet treats I always crave in the evening. You will not come away from this book with a new fad eating plan that's guaranteed to burn the fat into lean muscle overnight without lifting a finger, just eat this one mystery food every day at 3:29PM and watch the fat melt/burn/evaporate/transfigure off like the magic it would be. Mostly though all his hints and tips are not particularly new, and as I follow so many other fitness professionals on Insta and elsewhere, and read a lot about nutrition, sleep and what not, I didn’t learn as much as I’d hoped.

This isn't new or innovative but I can see how James' personality and his philosophy would make for a convincing proposition for someone, who struggles to implement healthy habits.It comes across that James genuinely does want to help people live their best, healthy lives without getting sidetracked or derailed by all the confusing nonsense in the fitness industry.